You can always count on Altoids.

For their creativity, good marketing and effective candy. Something like that. And the website is just healthy. Try the new gum or sour apple citrus candy. Why? Because they didn't advertise during the Super Bowl (Sorry, I'll be over it tomorrow, I promise.) and because they are just plain, freakin' good -- with or without the curiously strong advertising. Register to view Altoids Cinema just for the kid and the guinea pig experiment alone.