New energy beer to try, huh?

"A-B PUTS B-TO-THE-E IN BEER"

"CHICAGO - Anheuser-Busch's answer to the spirit industry's penetration of the beer drinking target consumer will be called B-to-the-E (B with an E superscript), a caffeinated beer flavored with guarana, ginseng and other natural flavors including the aromas of black berry, raspberry and cherry. The new brew, dubbed on packaging as the 'Beer with something extra' will launch in November in undisclosed test markets in sleek 10-ounce cans featuring the Budweiser B. Distribution will expand to about half the country by year-end. BE will be slightly more expensive than Budweiser and Bud Light and traditional advertising aimed at the 21-27 year old coed target will be confined to print and POP. An agency assignment is pending."

Drink a six-pack of these with a big bag of Wow Potato Chips and it's bang-zoom, to the moon, Alice! You know me. I can't wait.