Wednesday, October 06, 2004

New energy beer to try, huh?


"CHICAGO - Anheuser-Busch's answer to the spirit industry's penetration of the beer drinking target consumer will be called B-to-the-E (B with an E superscript), a caffeinated beer flavored with guarana, ginseng and other natural flavors including the aromas of black berry, raspberry and cherry. The new brew, dubbed on packaging as the 'Beer with something extra' will launch in November in undisclosed test markets in sleek 10-ounce cans featuring the Budweiser B. Distribution will expand to about half the country by year-end. BE will be slightly more expensive than Budweiser and Bud Light and traditional advertising aimed at the 21-27 year old coed target will be confined to print and POP. An agency assignment is pending."

Drink a six-pack of these with a big bag of Wow Potato Chips and it's bang-zoom, to the moon, Alice! You know me. I can't wait.


m said...

ad campaign prediction:

IMAGE: Healthy, fit actors in tight-fitting "queer guy" outfits lounging around a trendy nightspot with the Olsen twins.

HEADLINE "BE what you want."

me said...

YOU'RE HIRED. I like your moxie, kid. Find a chair and get to the company meeting, ASAP!!!

Charlie said...

I can not wait for this product review... will you fall down in a puddle of your own vomit first, or bounce off the walls in a haze of caffeine and sugar rush? The anticipation is killing me!

Paste This said...

Mmmmm, 21 year-old coeds on caffeine beer, eh? I can hardly wait. Watch out, Zima.